Building your audience
Music teachers need an audience!
Students need an audience!
Principals need an audience!
How do you get the parents there?
This
may not what you want to see your audience to be doing at your next band,
choir, or strings concert but you do want audience to feel this way.
An
audience is very important everyone involved in your program, especially the
students. I had the experience of having
standing room only audiences and also a very small number of people showing up
to their child perform.
Seeing is
believing!
Your
students need that response of accolades from their parents, teachers and
administration. I believe that response
will bring about a sense of pride in themselves as well as you as a
director. It builds a stronger program
and the students will only benefit from that.
A director will benefit from feedback from the administration.
Getting
your audience there
School
website: There should be someone
in your school who has control over the school’s website. It’s crucial to be on
top of this information. Sending it to the webmaster in a timely fashion will
help as well as being super nice to them.
Letters home: Sending letters home to parents with at least two weeks’
notice allows parents to make arrangements to get there.
Posters at school: Parents
often go to school to pick up their children, seeing posters about the event
can catch their eye. Even Coke and Pepsi advertise so should you.
Phone
Blast: Schools now have the power to send phone blasts
to parents about all events.
Blast your concerts even with an
exciting charismatic message.